We loved the pictures we saw on www.kempinski.com of their new hotel in Accra. So we decided to build an ad campaign based on them. The idea was to make Kempinski the epitome of what a true 5 stars hotel is, hence the headline we nailed “To Say Comfort in Ghana, We Say Kempinski” and its spinoffs. ©Pictures of Kempinski Hotel Gold Coast City and body copy used in this campaign are property of Kempinski Hotel Gold Coast City Accra. Pictures of billboards are intellectual property of DDP Outdoor Ltd (Ghana).